4 - Expert Knowledge – Professional marketers know things you don’t. No matter your business skills or years in business, you need to invest in a professional marketer who you can trust and consult with to help you improve your current marketing plan or develop a new one.
5 - Relieve your Overworked Staff – If you are like most companies these days, you’ve had to layoff staff, eliminate positions or freeze hiring. You’ve kept your best and brightest stars, but you are also asking them to work more and in some cases do the job of several employees. Over time you run the risk of burnout or running off the very people you want to keep. Bringing in a consultant to help out with a project or take on some work for a period of time is cost effective and a good way to show your employees that you respect what they do and realize sometimes they need a break! Letting your staff take a vacation, reclaim their weekends, or just leave work at a normal hour again will go a long way to building good morale and acknowledging their extra effort. Good employees often leave jobs when they don’t feel appreciated. Bringing in a consultant to help out is one way to show your appreciation during a particularly busy time.
These are just five reasons out of many to consider hiring a consultant. Working with the right consultant can be a low risk, low investment option that yields a high return. Next time you find yourself stuck, understaffed, or wanting to try something new – Contact Avanti to discuss how a consultant could be the right choice to help you Move Ahead..
Top 5 Reasons to Hire a Consultant
To many, hiring a consultant sounds risky, expensive and desperate, but the truth is, it's really none of those things. Here are 5 reasons why a consultant may be the best way for you to Move Ahead.
1 - They are there Only when you need them. Unlike a new employee, consultants leave when their job is done. they aren't added to your payroll so there's no tax or benefits expense and their cost goes away when the project is completed.
It costs significantly LESS to hire a consultant vs an employee. In addition, Since your consultant will have the skills tailored to your project, they don’t have to be trained as an employee would.
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2 - Fresh Thinking - Bringing in someone who hasn’t lived and breathed your business every day is bound to give you a new perspective. A consultant is going to ask questions and look at your business from an outsiders point of view.
For example hiring a consultant to lead a brainstorming session for your employees is a great way to recharge and excite your team and break out of a rut of ‘same old same old’ thinking. If you are looking to launch a new campaign or product, a consultant could help you uncover a brand new approach while also getting your team inspired and onboard.
3 - Best practices across industries and functions - consultants have the rare privilege of:
- Serving multiple clients in the same sector (eg, beverages, enterprise software, consumer packaged goods)
- Serving multiple clients facing similar problems across different sectors (eg, customer retention, new product launch)
This enables them to recognize common attributes of effective solutions and apply these lessons learned to your specific set of challenges.